How do you name a blog?

Wednesday, 28 May 2014 09:19
Written by AMPM

How does a marketing communications agency name its own blog? It asks employees to provide ideas.

In our case, we held a contest. It was nothing fancy, but we did offer a couple of incentives. The winner would receive a Visa® gift card and bragging rights. Believe it or not, it was enough to garner more than 40 entries from 13 employees.

Entries had to reflect the following attributes:

We collected a variety of names, but one name received the most votes: Wit, Wisdom & Whizbang! Our brand strategist, Greg Branch, provided the winning entry. We’re not sure what he did with the gift card, but he’ll always have those bragging rights.

We hope you like the name as much as we do. It certainly encompasses what we’ll deliver in future blog posts. We think it’s pretty catchy, too.